§ 40Consulting

Consulting. One engagement at a time. No pyramids.

We work directly with founders and leadership teams who are trying to figure out what AI actually does to their organisation. One engagement at a time. No analysts. No deck factory. The people you meet on the first call are the people who do the work.

§ 01 / Three engagement shapes

Pick the shape that maps to the question.

2 weeks

The diagnostic

Two weeks of senior time, full access to your team for a fortnight. We leave you with a written diagnosis: what is working, what is wishful thinking, what to stop, what to start. One artefact, written, the length the work needs.

3 months

The build

Three months embedded with one team to ship a single, real, AI-native capability into production. Includes harness work, evals, observability, and the change-management we have learned cannot be skipped. Outcome is the working capability, not a recommendation.

12 months

The fellowship

A year-long working relationship with a leadership team navigating a real transition. Quarterly off-sites, monthly written notes, a small standing weekly window. Our highest-trust engagement. By invitation, a small list at a time.

§ 02 / Who this is for

The kinds of organisations this is built for.

Founders trying to figure out what AI actually does to their organisation — not what the deck says, what the work says
Operating teams with a real substrate worth typing — a database, a Linear, a Drive, an internal app — and a question they cannot answer with another vendor pitch
Verticals where evidence-grounded output matters: education, legal, clinical, investment, regulatory. Anywhere “the inference looks plausible” is not enough
Family or founder-led companies navigating a generational or strategic transition with AI in the picture
Boards and leadership groups asking the harder version of “should we adopt this, and how”

We do not work on government surveillance, weapons, gambling, or anything we cannot tell our families about at dinner. We say so on the first call.

§ 03 / How we run

The promises that make this different.

The senior consultant on your first call stays on the engagement, every day
We never bring in junior staff to do the thinking
Our deliverables are written, not slide-shaped
If we cannot help, we say so on the first call, and we will recommend two firms who can
Our engagements are scoped to the question, not to a deck. Pricing is part of the contract

Write to us with the question. The first call is free, and the call is the call.

We answer within three working days, from a person.

foundersdesk@→See Corporate Programs→