Step 1
Name the question
Pick the form template that fits — leadership read, project debrief, role-fit, founder-stakeholder. Edit the questions. Atrium does not assume the question is the same every time.
§ 22Stack · Atrium
Atrium. Structured stakeholder feedback for the people who actually know you.
A 360-feedback substrate built for one human at a time, not an HR cycle. You name the stakeholders. We send the form. They answer. You moderate. A synthesis comes back. Designed for the moment where the question is real and the answer matters.
§ 01 / The problem we are solving
Two existing options. Both wrong.
The first option is corporate 360. HR-shaped, slow, generic, written for performance review and compliance, optimised for nobody. It produces a heatmap and a manager conversation, six weeks after the moment passed.
The second option is the informal ask: send eight DMs, hope eight friends reply, lose half of it in a thread. It produces real signal but no structure, no moderation, no synthesis, and no record you can return to a year later.
Atrium is the middle. Structured enough to be honest. Light enough to actually run. Built for the founder who wants to know how their inner circle reads them, the operator preparing for a role transition, the partner closing a project who wants the truth before the next one starts.
§ 02 / How a campaign runs
Six steps. Two weeks, end to end.
Step 2
Invite the people
Six to twenty stakeholders, named explicitly. Email or link. Atrium tracks who has responded; a single button nudges the rest.
Step 3
They answer
Structured forms, but not Likert-only. Free text where it matters; multiple-choice where it helps. Designed to be answered in fifteen minutes by someone who is busy.
Step 4
You moderate
Responses arrive in a queue. You can hold, accept, or flag any individual response before it enters the synthesis. Anonymity is preserved; quality is yours to gate.
Step 5
Synthesis
Atrium produces a written synthesis: themes, contradictions, the silences. Cited back to anonymised responses. Built to be read, not skimmed.
Step 6
The artefact
The synthesis lands as an artefact in your workspace. Editable, exportable, retainable. A year later you can run the same campaign and diff.
§ 03 / Who it is for
One human, one question, real stakes.
- Founders running themselves through honest feedback — annually, before raising, after a hard quarter.
- Executives in onboarding — first 90 days, asking the eight people who already know the company what they would actually fix.
- Operators closing a project — partners, clients, collaborators answering before the next phase begins.
- Coaches and advisors — running structured intake on a new client's ecosystem before the first session.
- Boards evaluating a CEO — when the structure of an annual review needs to be real, not theatre.
§ 04 / What it is not
Three honest non-promises.
Not corporate performance review. No nine-box grids, no compensation tie-ins, no enterprise HRIS integrations. If your campaign has to feed into Workday, this is not the tool.
Not a survey product. Typeform and SurveyMonkey are good. Atrium is not those — it is a stakeholder-feedback substrate with named invitees, moderation, and synthesis. Different shape, different reader.
Not anonymous-by-default. Respondents see a clear contract: their answer is anonymised in synthesis but moderated by the subject. Real anonymity in 360 is a feature for HR; for honest one-human feedback, the contract should be explicit.
Run the structured ask. Read the honest answer.
If the eight people who know you best could tell you one thing, this is the substrate to actually hear it.